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The Objects of Affection

Semiotics and Consumer Culture

Authors

198 pages

More about the book

The book explores the semiotic meanings behind everyday consumer objects and their perceived 'sacredness' within consumerist societies. Arthur Asa Berger employs semiotic theory to analyze and deconstruct consumer culture, revealing intriguing insights into how meaning is constructed and understood in relation to consumption.

Book variant

2010, hardcover

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