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The book explores the semiotic meanings behind everyday consumer objects and their perceived 'sacredness' within consumerist societies. Arthur Asa Berger employs semiotic theory to analyze and deconstruct consumer culture, revealing intriguing insights into how meaning is constructed and understood in relation to consumption.
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The Objects of Affection, A. Berger
- Language
- Released
- 2010
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- (Hardcover)
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