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This book introduces a groundbreaking method for strategic planning that equips managers to navigate uncertainty and leverage it for profit. Authored by a strategic decision-making expert, it covers a holistic framework that encompasses external scenarios, essential success factors, real options, and practical implementation strategies. By combining these elements, it aims to enhance decision-making capabilities in unpredictable environments.
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Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings, Paul Schoemaker, Robert E. Gunther
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Profiting from Uncertainty: Strategies for Succeeding No Matter What the Future Brings
- Language
- English
- Authors
- Paul Schoemaker, Robert E. Gunther
- Publisher
- Atria Books
- Released
- 2016
- Format
- Paperback
- Pages
- 304
- ISBN13
- 9781501161759
- Category
- Business and Economics
- Description
- This book introduces a groundbreaking method for strategic planning that equips managers to navigate uncertainty and leverage it for profit. Authored by a strategic decision-making expert, it covers a holistic framework that encompasses external scenarios, essential success factors, real options, and practical implementation strategies. By combining these elements, it aims to enhance decision-making capabilities in unpredictable environments.