Paul Schoemaker Books

This book introduces a groundbreaking method for strategic planning that equips managers to navigate uncertainty and leverage it for profit. Authored by a strategic decision-making expert, it covers a holistic framework that encompasses external scenarios, essential success factors, real options, and practical implementation strategies. By combining these elements, it aims to enhance decision-making capabilities in unpredictable environments.

The author shows how major corporations have used his methodology to prepare for an un-certain future and profit from it. He shows how to: develop and analyze multiple industry scenarios; craft nimble strategies with just the right amount of flexibility; implement them using an options approach; and make real-time adjustments through dynamic monitoring