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Exploring the latest trends and challenges in the marketing landscape, this book delves into digital marketing, consumer behavior, and the impact of technology on marketing strategies. It examines how businesses adapt to changing consumer preferences and the ethical implications of modern marketing practices. Featuring case studies and expert insights, it provides a comprehensive overview of contemporary marketing issues, making it a valuable resource for students and professionals seeking to understand the evolving marketplace.
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Contemporary Issues in Marketing, Ayantunji Gbadamosi
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- Released
- 2019
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- (Hardcover)
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