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Contemporary Issues in Marketing

Principles and Practice

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  • 482 pages
  • 17 hours of reading

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Focusing on the intersection of theory and practical insights, this book provides a comprehensive exploration of current marketing challenges. It integrates academic perspectives with real-world applications, offering readers a nuanced understanding of contemporary issues in the marketing landscape.

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Contemporary Issues in Marketing, Ayantunji Gbadamosi

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Released
2019
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(Paperback)
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