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Focusing on enhancing marketing ROI, the authors provide a practical guide for businesses of all sizes to navigate the intricate marketing landscape. They address the challenges posed by consumers' evolving tech-driven purchasing behaviors and offer strategies to break down behavioral barriers. This resource aims to help companies build their brands and drive business growth more effectively and efficiently.
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The Activation Imperative, William Rosen, Laurence Minsky
- Language
- Released
- 2018
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The Activation Imperative
- Subtitle
- How to Build Brands and Business by Inspiring Action
- Language
- English
- Authors
- William Rosen, Laurence Minsky
- Publisher
- RLPG/Galleys
- Released
- 2018
- Format
- Paperback
- Pages
- 224
- ISBN13
- 9781538114667
- Category
- Business and Economics
- Description
- Focusing on enhancing marketing ROI, the authors provide a practical guide for businesses of all sizes to navigate the intricate marketing landscape. They address the challenges posed by consumers' evolving tech-driven purchasing behaviors and offer strategies to break down behavioral barriers. This resource aims to help companies build their brands and drive business growth more effectively and efficiently.