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Focusing on enhancing marketing ROI, the authors provide a practical guide for businesses of all sizes to navigate the intricate marketing landscape. They address the challenges posed by consumers' evolving tech-driven purchasing behaviors and offer strategies to break down behavioral barriers. This resource aims to help companies build their brands and drive business growth more effectively and efficiently.
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The Activation Imperative, William Rosen, Laurence Minsky
- Language
- Released
- 2018
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- (Paperback)
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