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The book provides a practical guide for businesses of all sizes to enhance their marketing return on investment. It addresses the challenges of navigating a complex marketing landscape and adapting to consumers' evolving tech-driven purchasing behaviors. The authors offer strategies to overcome behavioral obstacles, enabling companies to build stronger brands and drive business growth more effectively.
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The Activation Imperative, William Rosen, Laurence Minsky
- Language
- Released
- 2016
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- (Hardcover)
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