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Asking Questions
The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
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Focusing on the art of questionnaire design, this classic guide has been instrumental for over twenty-five years in helping researchers gather insights into people's attitudes and behaviors. It offers practical strategies and techniques for crafting effective questions, making it an essential resource for anyone looking to collect reliable data through surveys.
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Asking Questions, Seymour Sudman, Norman M. Bradburn, Brian Wansink
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- 2004
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- (Paperback)
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