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Emphasizing the importance of geography in the travel industry, this 5th edition presents a fresh perspective on how destination knowledge is essential for travel professionals. It highlights the need for understanding not only the facts about various locations but also the skills required to effectively market these destinations to potential travelers, making it a vital resource for those in tourism and hospitality.
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Selling Destinations, Marc Mancini
- Language
- Released
- 2008
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- (Paperback)
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