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Highlighting the importance of geography in the travel industry, this special 5th Canadian edition emphasizes that understanding destinations goes beyond mere facts. It equips travel professionals with the knowledge necessary to effectively market and sell locations to travelers, blending geographical insight with practical sales strategies. This approach ensures that industry experts are well-prepared to meet the needs of the traveling public.
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Selling Destinations, Marc Mancini
- Language
- Released
- 2012
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- (Paperback)
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