Parameters
Categories
More about the book
Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.
Book purchase
The Definitive Guide to Direct and Interactive Marketing, Merlin Stone, Alison Bond, Elizabeth Blake
- Language
- Released
- 2003
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Definitive Guide to Direct and Interactive Marketing
- Language
- English
- Authors
- Merlin Stone, Alison Bond, Elizabeth Blake
- Publisher
- Financial Times Prentice Hall
- Publisher
- 2003
- Format
- Paperback
- ISBN10
- 0273675206
- ISBN13
- 9780273675204
- Category
- Marketing and PR
- Description
- Bad direct marketing, also known as junk mail, is a waste of money and it annoys nearly everybody. Good direct marketing on the other hand is the best and most cost-effective way of targeting, winning and retaining new customers. This volume shows how to be discerning.