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Pathways to Polling

Crisis, Cooperation and the Making of Public Opinion Professions

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Exploring the evolution of public opinion enterprises, this book highlights the entrepreneurial roles of early political pollsters, market researchers, and survey researchers. It emphasizes the significance of their interactions within a broad network, which played a crucial role in shaping the field of polling and public opinion research.

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Pathways to Polling, Amy Fried

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2011
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(Hardcover)
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