Polling shows that since the 1950s Americans' trust in government has fallen dramatically to historically low levels. The political scientists Amy Fried and Douglas B. Harris reveal that this trend is no accident--it is fueled by conservative elites who benefit from it.
Crisis, Cooperation and the Making of Public Opinion Professions
Exploring the evolution of public opinion enterprises, this book highlights the entrepreneurial roles of early political pollsters, market researchers, and survey researchers. It emphasizes the significance of their interactions within a broad network, which played a crucial role in shaping the field of polling and public opinion research.