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Focusing on modern relationship marketing, this third edition of Gummesson's influential work offers a comprehensive analysis that remains unique in its perspective. It's designed to be highly informative and practical, featuring updated examples from real companies. The book serves as an essential resource for both undergraduate and postgraduate students, enhanced with discussion questions and end-of-chapter summaries to facilitate learning and understanding.
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Total Relationship Marketing, Evert Gummesson
- Language
- Released
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Total Relationship Marketing
- Language
- English
- Authors
- Evert Gummesson
- Publisher
- Routledge
- Released
- 2008
- Format
- Paperback
- Pages
- 396
- ISBN13
- 9780750686334
- Category
- Business and Economics
- Description
- Focusing on modern relationship marketing, this third edition of Gummesson's influential work offers a comprehensive analysis that remains unique in its perspective. It's designed to be highly informative and practical, featuring updated examples from real companies. The book serves as an essential resource for both undergraduate and postgraduate students, enhanced with discussion questions and end-of-chapter summaries to facilitate learning and understanding.