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Focusing on the evolving landscape of relationship marketing and customer relationship management (CRM), this third edition explores the significant transformations in these fields. It maintains its status as a classic text, offering insights into both established practices and contemporary debates, making it essential for understanding the current dynamics of marketing.
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Total Relationship Marketing, Evert Gummesson
- Language
- Released
- 2015
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Total Relationship Marketing
- Language
- English
- Authors
- Evert Gummesson
- Publisher
- Taylor & Francis
- Released
- 2015
- Format
- Hardcover
- Pages
- 396
- ISBN13
- 9781138168930
- Category
- Business and Economics
- Description
- Focusing on the evolving landscape of relationship marketing and customer relationship management (CRM), this third edition explores the significant transformations in these fields. It maintains its status as a classic text, offering insights into both established practices and contemporary debates, making it essential for understanding the current dynamics of marketing.