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Key Account Management

The Definitive Guide

Authors

496 pages

More about the book

Focusing on key account management (KAM), this insightful text outlines effective strategies and tools for success in the field. It covers essential topics such as customer categorization, understanding the needs of key accounts, and the importance of KAM for commercial success. The authors emphasize the role of key management in strategic planning and detail how companies can cultivate profitable customer relationships, providing a comprehensive guide for aspiring key account managers.

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ISBN
9780470974155

Categories

Book variant

2011, paperback

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