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The book offers a comprehensive examination of the various methodological approaches used by media researchers to explore the nature, role, and societal impact of media. Barrie Gunter delves into different perspectives that aim to enhance understanding of media's influence, making it a valuable resource for those interested in media studies and research methodologies.
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Media Research Methods, Barrie Gunter
- Language
- Released
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Media Research Methods
- Subtitle
- Measuring Audiences, Reactions and Impact
- Language
- English
- Authors
- Barrie Gunter
- Publisher
- Sage Publications, Inc.
- Released
- 2000
- Format
- Hardcover
- Pages
- 320
- ISBN13
- 9780761956587
- Category
- Textbooks
- Description
- The book offers a comprehensive examination of the various methodological approaches used by media researchers to explore the nature, role, and societal impact of media. Barrie Gunter delves into different perspectives that aim to enhance understanding of media's influence, making it a valuable resource for those interested in media studies and research methodologies.