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Media Research Methods

Measuring Audiences, Reactions and Impact

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320 pages

More about the book

The book offers a comprehensive examination of the various methodological approaches used by media researchers to explore the nature, role, and societal impact of media. Barrie Gunter delves into different perspectives that aim to enhance understanding of media's influence, making it a valuable resource for those interested in media studies and research methodologies.

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ISBN
9780761956587

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Book variant

2000, hardcover

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