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Media Research Methods
Measuring Audiences, Reactions and Impact
Authors
320 pages
More about the book
The book offers a comprehensive examination of the various methodological approaches used by media researchers to explore the nature, role, and societal impact of media. Barrie Gunter delves into different perspectives that aim to enhance understanding of media's influence, making it a valuable resource for those interested in media studies and research methodologies.
Book variant
2000, hardcover
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