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Understanding the Business of Global Media in the Digital Age

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Focusing on the transformation of global media through digital technologies, this introductory textbook equips students with essential tools to navigate the 21st-century media landscape. It explores the convergent nature of modern media while enhancing readers' understanding of their roles within the industry.

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Understanding the Business of Global Media in the Digital Age, Dal Yong Jin, Micky Lee

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2017
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(Hardcover)
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