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Understanding the Business of Global Media in the Digital Age

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Focusing on the transformation of global media in the 21st century, this introductory textbook equips students with essential tools to navigate the impact of digital technologies. It explores the convergent landscape of modern media while encouraging readers to reflect on their roles within the industry, fostering a deeper understanding of contemporary media dynamics.

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Understanding the Business of Global Media in the Digital Age, Dal Yong Jin, Micky Lee

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2017
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(Paperback)
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