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Focusing on marketing education, this coursebook aligns with the latest syllabus and learning outcomes, providing students with a comprehensive understanding of marketing complexities. It features discussions and practical applications of theories, along with relevant examples and case studies, facilitating immediate application of knowledge and skills acquired through the qualifications.
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The Official CIM Coursebook, Isobel Doole, Robin Lowe
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The Official CIM Coursebook
- Subtitle
- Strategic Marketing Decisions 2008-2009
- Language
- English
- Authors
- Isobel Doole, Robin Lowe
- Publisher
- Taylor & Francis Ltd (Sales)
- Released
- 2017
- Format
- Hardcover
- Pages
- 252
- ISBN13
- 9781138166028
- Category
- Business and Economics
- Description
- Focusing on marketing education, this coursebook aligns with the latest syllabus and learning outcomes, providing students with a comprehensive understanding of marketing complexities. It features discussions and practical applications of theories, along with relevant examples and case studies, facilitating immediate application of knowledge and skills acquired through the qualifications.