Design Thinking and the New Spirit of Capitalism

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Focusing on the practice of Design Thinking, this ethnographic study delves into its relationship with the promises of innovation. Through an in-depth examination of a Berlin-based agency, Tim Seitz reveals both ordinary knowledge practices and transformative aspirations. He explores the interplay between these discourses, transitioning from practice theory to pragmatism. Ultimately, Seitz contextualizes Design Thinking within the framework of the "new spirit of capitalism," highlighting its role in reinforcing ideological structures that incorporate critique to bolster capitalism.