The book is currently out of stock
More about the book
The book explores the concept of commercial speech in advertising, emphasizing its cultural significance beyond mere economics. Jhally posits that television transforms audiences into laborers who generate profit for media companies by engaging with advertisements. Viewers create symbolic meaning through their viewing experience, receiving entertainment as their "wage." This analysis highlights the intricate relationship between media consumption and economic production, presenting a critical perspective on the role of advertising in society.
Book purchase
The Codes of Advertising, Sut Jhally
- Language
- Released
- 2016
- product-detail.submit-box.info.binding
- (Hardcover)
We’ll email you as soon as we track it down.
Payment methods
No one has rated yet.