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Challenging conventional theories of passive consumption, this companion book explores the dynamics of popular culture and its audience. It emphasizes the active engagement of individuals with cultural products, revealing a more nuanced understanding of how people interpret and interact with media. By examining various aspects of popular culture, it highlights the complexities of audience reception and the diverse meanings derived from cultural texts.
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Reading the Popular, John Fiske
- Language
- Released
- 2010
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- (Hardcover)
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