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Global Political Campaigning
A Worldwide Analysis of Campaign Professionals and Their Practices
Authors
424 pages
More about the book
The book explores the evolving practices of election campaigning across the globe, drawing on an extensive survey of campaign managers and political consultants from 43 countries. It offers insights into the professional roles and strategic approaches that shape the future of electioneering in media-driven democracies, highlighting the impact of these changes on political communication and campaign strategies.
Book variant
2002, hardcoverBook purchase
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