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The book explores the transformative changes in marketing driven by technology and consumer behavior. It delves into innovative strategies and tools that businesses can leverage to connect with their audience more effectively. By examining case studies and emerging trends, it emphasizes the importance of adaptability and creativity in a rapidly evolving marketplace. The author provides actionable insights for marketers looking to thrive in this new landscape, highlighting the shift towards personalized and data-driven approaches.
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Punk Marketing, Richard Laermer, Mark Simmons
- Language
- Released
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Punk Marketing
- Subtitle
- Get Off Your Ass and Join the Revolution
- Language
- English
- Authors
- Richard Laermer, Mark Simmons
- Publisher
- Harper Business
- Released
- 2014
- Format
- Paperback
- Pages
- 256
- ISBN13
- 9780061151118
- Category
- Business and Economics
- Description
- The book explores the transformative changes in marketing driven by technology and consumer behavior. It delves into innovative strategies and tools that businesses can leverage to connect with their audience more effectively. By examining case studies and emerging trends, it emphasizes the importance of adaptability and creativity in a rapidly evolving marketplace. The author provides actionable insights for marketers looking to thrive in this new landscape, highlighting the shift towards personalized and data-driven approaches.