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Focusing on the complexities of real-world scenarios, this book introduces 'case theory' as an innovative extension of traditional case study research. It encompasses both methodology and the diverse outcomes that arise from case studies, offering a comprehensive framework for understanding business and management challenges. By integrating these elements, it aims to enhance the effectiveness of case study research in addressing practical issues in the field.
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Case Theory in Business and Management, Evert Gummesson
- Language
- Released
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Case Theory in Business and Management
- Subtitle
- Reinventing Case Study Research
- Language
- English
- Authors
- Evert Gummesson
- Publisher
- Sage Publications
- Released
- 2017
- Format
- Paperback
- Pages
- 368
- ISBN13
- 9781446210628
- Category
- Business and Economics
- Description
- Focusing on the complexities of real-world scenarios, this book introduces 'case theory' as an innovative extension of traditional case study research. It encompasses both methodology and the diverse outcomes that arise from case studies, offering a comprehensive framework for understanding business and management challenges. By integrating these elements, it aims to enhance the effectiveness of case study research in addressing practical issues in the field.