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Exploring the complexities of real-world scenarios, this book introduces 'case theory' as an innovative framework for case study research. It expands traditional methodologies by integrating diverse results and perspectives, offering a comprehensive understanding of business and management challenges. The approach aims to enhance the relevance and applicability of case studies in practical settings, making it a valuable resource for researchers and practitioners alike.
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Case Theory in Business and Management, Evert Gummesson
- Language
- Released
- 2020
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- Case Theory in Business and Management
- Subtitle
- Reinventing Case Study Research
- Language
- English
- Authors
- Evert Gummesson
- Publisher
- Repro India Limited
- Released
- 2020
- Format
- Hardcover
- Pages
- 368
- ISBN13
- 9781446210611
- Category
- Business and Economics
- Description
- Exploring the complexities of real-world scenarios, this book introduces 'case theory' as an innovative framework for case study research. It expands traditional methodologies by integrating diverse results and perspectives, offering a comprehensive understanding of business and management challenges. The approach aims to enhance the relevance and applicability of case studies in practical settings, making it a valuable resource for researchers and practitioners alike.