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Focusing on the fundamentals of strategic management, this book offers a comprehensive overview of essential strategy tools and their interactions. It synthesizes key concepts from original literature, making it accessible for readers seeking to grasp the core principles of strategic management effectively.
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The Quintessence of Strategic Management, Philip Kotler, Roland Berger, Nils Bickhoff
- Language
- Released
- 2018
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- (Paperback)
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- Title
- The Quintessence of Strategic Management
- Subtitle
- What You Really Need to Know to Survive in Business
- Language
- English
- Authors
- Philip Kotler, Roland Berger, Nils Bickhoff
- Publisher
- Springer, Berlin
- Released
- 2018
- Format
- Paperback
- Pages
- 113
- ISBN13
- 9783662569283
- Description
- Focusing on the fundamentals of strategic management, this book offers a comprehensive overview of essential strategy tools and their interactions. It synthesizes key concepts from original literature, making it accessible for readers seeking to grasp the core principles of strategic management effectively.