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Best Practices in Corporate Social Responsibility
A Cross-Industry Analysis - the Examples BMW, Deutsche Bank and Bayer
Authors
104 pages
More about the book
Engaging in Corporate Social Responsibility (CSR) leads companies to achieve enhanced performance and a competitive edge. The thesis highlights that CSR practices contribute to lower operational costs, improved reputation, increased employee motivation, and stronger stakeholder relationships. These factors collectively result in better overall business outcomes, making a compelling case for the strategic integration of CSR in corporate management.
Book variant
2012, paperback
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