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Win-Win Selling

Turning Customer Needs Into Sales

Authors

Larry Wilson

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Pages: 160 pages
Reading time: 6 hours

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The Counselor approach empowers sales forces to differentiate their products and services effectively in a competitive marketplace. By fostering trust and collaboration, this strategy emphasizes problem-solving and a partnership between seller and customer, making the buying process seamless and advantageous for both parties. This win-win mindset equips companies to achieve sustainable advantages in their sales efforts.

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Win-Win Selling, Larry Wilson

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Released: 2011
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Title: Win-Win Selling
Subtitle: Turning Customer Needs Into Sales
Language: English
Authors: Larry Wilson
Publisher: Winsource Publishing
Released: 2011
Format: Paperback
Pages: 160
ISBN13: 9798218046392
Tags: Business and Economics, Marketing and PR
Description: The Counselor approach empowers sales forces to differentiate their products and services effectively in a competitive marketplace. By fostering trust and collaboration, this strategy emphasizes problem-solving and a partnership between seller and customer, making the buying process seamless and advantageous for both parties. This win-win mindset equips companies to achieve sustainable advantages in their sales efforts.