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Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business

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Thomas Heinrich

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Pages: 280 pages
Reading time: 10 hours

Non-Fiction

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The book delves into the transformation of Kimberly-Clark from a Wisconsin paper company into a leader in personal hygiene products. It highlights the company's technological advancements and product diversification while examining significant shifts in consumer behavior and marketing strategies throughout the twentieth century. Through this lens, it offers insights into the evolution of everyday products and their impact on society.

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Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business, Thomas Heinrich

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Released: 2017
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Title: Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business
Language: English
Authors: Thomas Heinrich
Publisher: Ohio State University Press
Released: 2017
Format: Paperback
Pages: 280
ISBN13: 9780814254189
Tags: Non-Fiction
Rating: 3 out of 5
Description: The book delves into the transformation of Kimberly-Clark from a Wisconsin paper company into a leader in personal hygiene products. It highlights the company's technological advancements and product diversification while examining significant shifts in consumer behavior and marketing strategies throughout the twentieth century. Through this lens, it offers insights into the evolution of everyday products and their impact on society.