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Public Relations Strategy
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Focusing on the intersection of public relations and management strategy, this book delves into the evolving role of PR in the context of globalization and the Internet. It explores various models and theories of strategic management and their relevance to PR practices, highlighting the dynamic discussions surrounding these topics. The text emphasizes how contemporary challenges are reshaping organizational PR strategies, making it a vital resource for understanding the modern landscape of public relations.
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Public Relations Strategy, Drew Boyd
- Language
- Released
- 2009
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- Title
- Public Relations Strategy
- Language
- English
- Authors
- Drew Boyd
- Publisher
- Kogan Page
- Released
- 2009
- Format
- Paperback
- Pages
- 208
- ISBN13
- 9780749456405
- Category
- Marketing and PR
- Description
- Focusing on the intersection of public relations and management strategy, this book delves into the evolving role of PR in the context of globalization and the Internet. It explores various models and theories of strategic management and their relevance to PR practices, highlighting the dynamic discussions surrounding these topics. The text emphasizes how contemporary challenges are reshaping organizational PR strategies, making it a vital resource for understanding the modern landscape of public relations.