Drew Boyd is a distinguished expert in innovation and marketing with over 30 years of industry experience. His extensive knowledge is built upon a significant tenure at Johnson & Johnson, where he specialized in marketing, mergers and acquisitions, and international development. Boyd currently shares his expertise through training, consulting, and speaking engagements focused on innovation, persuasion, and social media. He also serves as the executive director of a Master of Science in Marketing Program and an assistant professor of Marketing and Innovation at the University of Cincinnati, shaping the next generation of industry leaders.
"INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--Provided by publisher.
This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
How to Use the Creative Luxury Process to Develop Products Everyone Wants
This guide offers a structured method for developing high-end products that captivate new customers. By aligning principles of creativity and luxury with the various stages of the customer buying journey, it provides actionable insights and strategies to enhance product appeal and drive sales.