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The Product Manager's Handbook 4/E

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400 pages

More about the book

Focused on product lifecycle management, this comprehensive guide provides essential insights into creating and overseeing a fully integrated process. It includes updated information on innovative tools and addresses changing customer perceptions, making it a crucial resource for professionals seeking to enhance their product strategies and adapt to market dynamics.

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ISBN
9780071772983

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Book variant

2011, hardcover

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