The book is currently out of stock
More about the book
Focused on product lifecycle management, this comprehensive guide provides essential insights into creating and overseeing a fully integrated process. It includes updated information on innovative tools and addresses changing customer perceptions, making it a crucial resource for professionals seeking to enhance their product strategies and adapt to market dynamics.
Book purchase
The Product Manager's Handbook 4/E, Linda Gorchels
- Language
- Released
- 2011
We’ll notify you via email once we track it down.
Payment methods
- Title
- The Product Manager's Handbook 4/E
- Language
- English
- Authors
- Linda Gorchels
- Publisher
- McGraw-Hill Education - Europe
- Publisher
- 2011
- Format
- Hardcover
- Pages
- 400
- ISBN13
- 9780071772983
- Category
- Business and Economics
- Description
- Focused on product lifecycle management, this comprehensive guide provides essential insights into creating and overseeing a fully integrated process. It includes updated information on innovative tools and addresses changing customer perceptions, making it a crucial resource for professionals seeking to enhance their product strategies and adapt to market dynamics.