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The book explores the concept of McDonaldization, examining its impact on labor processes and its connections to globalization and Americanization. It delves into new consumption methods and culminates in a critical reassessment of the McDonaldization thesis, considering its implications for the future. Through this analysis, the author highlights the pervasive influence of fast-food principles across various sectors of society.
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The McDonaldization Thesis, George Ritzer
- Language
- Released
- 1997
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- (Paperback)
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