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The book explores the concept of McDonaldization, examining its impact on labor processes and its connections to globalization and Americanization. It delves into new consumption methods and culminates in a critical reassessment of the McDonaldization thesis, considering its implications for the future. Through this analysis, the author highlights the pervasive influence of fast-food principles across various sectors of society.
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The McDonaldization Thesis, George Ritzer
- Language
- Released
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- The McDonaldization Thesis
- Subtitle
- Explorations and Extensions
- Language
- English
- Authors
- George Ritzer
- Publisher
- Sage Publications
- Released
- 1997
- Format
- Paperback
- Pages
- 220
- ISBN13
- 9780761955405
- Category
- Social sciences
- Description
- The book explores the concept of McDonaldization, examining its impact on labor processes and its connections to globalization and Americanization. It delves into new consumption methods and culminates in a critical reassessment of the McDonaldization thesis, considering its implications for the future. Through this analysis, the author highlights the pervasive influence of fast-food principles across various sectors of society.