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More about the book
The book delves into the concept of 'McDonaldization,' a groundbreaking sociological thesis that examines the influence of fast-food principles on various aspects of society. Through a critical lens, the author analyzes how efficiency, predictability, and control permeate modern life, reshaping social interactions and institutions. This exploration offers insights into the cultural and economic implications of a world increasingly driven by standardized practices, making it a significant contribution to contemporary sociology.
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The McDonaldization Thesis, George Ritzer
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
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- Title
- The McDonaldization Thesis
- Subtitle
- Explorations and Extensions
- Language
- English
- Authors
- George Ritzer
- Publisher
- Sage Publications, Inc.
- Released
- 1998
- Format
- Hardcover
- Pages
- 224
- ISBN13
- 9780761955399
- Category
- Social sciences
- Description
- The book delves into the concept of 'McDonaldization,' a groundbreaking sociological thesis that examines the influence of fast-food principles on various aspects of society. Through a critical lens, the author analyzes how efficiency, predictability, and control permeate modern life, reshaping social interactions and institutions. This exploration offers insights into the cultural and economic implications of a world increasingly driven by standardized practices, making it a significant contribution to contemporary sociology.