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The McDonaldization Thesis

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Pages
224 pages
Reading time
8 hours

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The book delves into the concept of 'McDonaldization,' a groundbreaking sociological thesis that examines the influence of fast-food principles on various aspects of society. Through a critical lens, the author analyzes how efficiency, predictability, and control permeate modern life, reshaping social interactions and institutions. This exploration offers insights into the cultural and economic implications of a world increasingly driven by standardized practices, making it a significant contribution to contemporary sociology.

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The McDonaldization Thesis, George Ritzer

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Released
1998
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(Hardcover)
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