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Exploring the concept of "media mix," the book delves into anime as a distinct cultural production and consumption method, transcending its identity as merely Japanese animation. Marc Steinberg illustrates how anime has influenced broader media convergence, highlighting its significance in both Japanese and Western contexts. This analysis reveals the intricate connections between anime and various forms of media, showcasing its impact on contemporary cultural landscapes.
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Anime's Media Mix, Marc Steinberg
- Language
- Released
- 2012
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- (Paperback)
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- Title
- Anime's Media Mix
- Subtitle
- Franchising Toys and Characters in Japan
- Language
- English
- Authors
- Marc Steinberg
- Publisher
- University of Minnesota Press
- Released
- 2012
- Format
- Paperback
- Pages
- 336
- ISBN13
- 9780816675500
- Category
- Art / Culture
- Description
- Exploring the concept of "media mix," the book delves into anime as a distinct cultural production and consumption method, transcending its identity as merely Japanese animation. Marc Steinberg illustrates how anime has influenced broader media convergence, highlighting its significance in both Japanese and Western contexts. This analysis reveals the intricate connections between anime and various forms of media, showcasing its impact on contemporary cultural landscapes.