Changes in Innovation Styles

More about the book

The book delves into the critical evolution of a start-up into a mature company, highlighting the necessary shifts in innovation capabilities to maintain success. It integrates theories of entrepreneurship and innovation management, examining how various factors like market orientation, knowledge management, and resource allocation influence innovation styles. The study tests twelve hypotheses regarding radical and incremental innovations and introduces a new predictive model for corporate success, emphasizing a comprehensive understanding of the interplay between innovation and business growth.