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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

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240 pages

More about the book

Focusing on the strategies specific to subscription-based businesses, this guide provides a comprehensive playbook for effective marketing. It explores key concepts, tactics, and case studies that help businesses enhance customer retention, optimize pricing, and build lasting relationships with subscribers. By emphasizing practical applications and real-world examples, it serves as a vital resource for marketers aiming to thrive in the subscription economy.

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ISBN
9780999624876

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Publication

2020, paperback

Condition

Book purchase

Availability
In stock
Price
€8.13