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Exploring the intersection of traditional television and emerging digital platforms, this book delves into how television content has adapted and extended to the internet and mobile devices. It analyzes the implications of these changes on branding and audience engagement, offering insights into the evolving landscape of media consumption.
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Branding Television, Catherine Johnson
- Language
- Released
- 2011
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- Title
- Branding Television
- Language
- English
- Authors
- Catherine Johnson
- Publisher
- Taylor & Francis
- Publisher
- 2011
- Format
- Paperback
- Pages
- 206
- ISBN13
- 9780415548434
- Category
- Social sciences, History
- Description
- Exploring the intersection of traditional television and emerging digital platforms, this book delves into how television content has adapted and extended to the internet and mobile devices. It analyzes the implications of these changes on branding and audience engagement, offering insights into the evolving landscape of media consumption.