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Exploring the concept of relationship marketing, this book delves into strategies that prioritize long-term customer engagement over short-term sales. It highlights the importance of building strong connections with clients, utilizing personalized communication and tailored experiences. The text emphasizes the role of trust and loyalty in fostering sustainable business growth, offering practical insights and case studies that illustrate successful implementations. Readers will discover how to effectively leverage relationships to enhance brand value and customer satisfaction.
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Relationship Marketing, John Egan
- Language
- Released
- 2011
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- (Paperback)
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