Marketing Research : An Applied Approach + CD
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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.
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There are currently of book Marketing Research : An Applied Approach + CD (2007) in stock.
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Marketing Research : An Applied Approach + CD, Naresh K. Malhotra, David F. Birks
- Language
- Released
- 2007
- Book condition
- Good
- Price
- €2.89
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- Title
- Marketing Research : An Applied Approach + CD
- Language
- English
- Authors
- Naresh K. Malhotra, David F. Birks
- Publisher
- Financial Times Prentice Hall
- Released
- 2007
- Format
- Paperback
- ISBN10
- 0273706896
- ISBN13
- 9780273706892
- Category
- Marketing and PR
- Description
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.