Parameters
- 890 pages
- 32 hours of reading
More about the book
Presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the book reflects current trends in international marketing.
Book purchase
Marketing Research : An Applied Orientation, Naresh K. Malhotra
- Language
- Released
- 1996
- product-detail.submit-box.info.binding
- (Hardcover)
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