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This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.
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Marketing Research : An Applied Orientation, Naresh K. Malhotra
- Language
- Released
- 1996
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- Title
- Marketing Research : An Applied Orientation
- Language
- English
- Authors
- Naresh K. Malhotra
- Publisher
- Prentice Hall
- Publisher
- 1996
- Format
- Hardcover
- ISBN10
- 0131257331
- ISBN13
- 9780131257337
- Category
- Marketing and PR
- Description
- This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth." "Marketing Research: An Applied Approach" is aimed at students studying marketing research at undergraduate and postgraduate level.