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That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.
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Brand sense: Build powerful brands through touch, taste, smell, sight and sound, Martin Lindstrom
- Language
- Released
- 2010
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- (Hardcover)
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- Title
- Brand sense: Build powerful brands through touch, taste, smell, sight and sound
- Language
- English
- Authors
- Martin Lindstrom
- Publisher
- Kogan Page
- Released
- 2010
- Format
- Hardcover
- ISBN10
- 0749460571
- ISBN13
- 9780749460570
- Category
- Motivation and Self-help, Psychology
- Description
- That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.