Brand Sense
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That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.
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Brand Sense, Martin Lindstrom
- Language
- Released
- 2010
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- Title
- Brand Sense
- Language
- English
- Authors
- Martin Lindstrom
- Publisher
- Free Press
- Released
- 2010
- Format
- Paperback
- ISBN10
- 1439172013
- ISBN13
- 9781439172018
- Category
- Motivation and Self-help
- Description
- That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.