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3.9
(613)
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- 192 pages
- 7 hours of reading
More about the book
That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.
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Brand Sense, Martin Lindstrom
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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