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- 192 pages
- 7 hours of reading
More about the book
That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.
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Brand Sense, Martin Lindstrom
- Language
- Released
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
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- Title
- Brand Sense
- Subtitle
- Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
- Language
- English
- Authors
- Martin Lindstrom
- Publisher
- Kogan Page
- Released
- 2010
- Format
- Paperback
- Pages
- 192
- ISBN10
- 0749460571
- ISBN13
- 9780749460570
- Series
- Tags
- Non-Fiction, Art & Culture, Social Sciences, Business, Business & Management, Psychological Topics, Psychology, Design, Marketing & Sales, Leadership
- Original title
- Brand sense
- Rating
- 3.9 out of 5
- Description
- That gratifying new car smell is actually a manufactured 'new car' aroma. Branding has reached a new frontier. In the future, brands will will have to appeal to the neglected senses: touch, taste, and smell. Martin Lindstrom shows how it can be done.