Parameters
- Pages
- 796 pages
- Reading time
- 28 hours
More about the book
This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.
Book purchase
Strategic Brand Management, Kevin Lane Keller
- Language
- Released
- 1998
- product-detail.submit-box.info.binding
- (Hardcover)
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