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Parameters
- 788 pages
- 28 hours of reading
More about the book
Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-term "profitability" of specific brand strategies.
Book purchase
Strategic Brand Management, Kevin Lane Keller
- Language
- Released
- 2002
- product-detail.submit-box.info.binding
- (Paperback),
- Book condition
- Damaged
- Price
- €7.13
Payment methods
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