De upcycle - Voorbij duurzaamheid - Ontwerpen voor overvloed

More about the book

The Upcycle is the anticipated sequel to Cradle to Cradle, building on ten years of practical application of the cradle-to-cradle concept. Authors William McDonough and Michael Braungart propose a transformative approach to our ecological crisis: rather than merely reusing resources, we can actively enhance them. They argue that resource scarcity and sustainability are fundamentally design issues. With a focus on beneficial designs for products, buildings, and business practices, they showcase real-world examples of innovation—reinventing everyday items like chairs, cars, and factories to not only sustain life but to enhance it. This inspiring exploration highlights the unfolding of a new industrial revolution. While it shares the ambition of classics like Silent Spring, its mission diverges significantly. The authors challenge us to rethink our role on Earth, advocating for a redesign of our activities to improve the planet rather than merely protect it. This vision is not only bold but also achievable, offering a hopeful perspective on our potential to positively impact the environment.