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More about the book
Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Book purchase
A Preface to Marketing Management, J. Paul Peter, James H. Donnelly Jr.
- Language
- Released
- 1991
- Binding
- (Paperback),
- Book condition
- Very Good
- Price
- €3.99
Payment methods
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- Title
- A Preface to Marketing Management
- Subtitle
- Fifth Edition
- Language
- English
- Authors
- J. Paul Peter, James H. Donnelly Jr.
- Publisher
- Irwin Professional Publishing
- Released
- 1991
- Format
- Paperback
- Pages
- 324
- ISBN10
- 0256094454
- ISBN13
- 9780256094459
- Series
- Tags
- Business, Marketing and PR
- Description
- Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.